How Our System Compares to Your Current Delivery Platform

Primary Benefits	Everybody Else	Us
A Fundamentally Better Business Model	With a large commercial platform service, you are effectively paying to rent webcast rooms; you are one of many customers.	You’re participating in a holistic delivery system on a much more personalized level; you are a partner.
A Fundamentally Better Architecture	No matter which large commercial platform you’ve selected, there are disconnects between your needs and the platform’s need to cater to their wider customer base.	This is a video-based education delivery system designed to specifically align with your organization’s business model: large-scale providers of CPE that resell their content to third parties.
More Benefits	Everybody Else	Us
Cut your expenses	Large, commercial webcast delivery services can charge up to $450,000 per year or more to offer you customized features you can’t get from Webex or GoToWebinar.	Start-up cost arrangements are flexible and guaranteed to be materially less than what you’re paying now; while subsequent-year participation is exponentially less than many existing plans.
Keep pace with agile competitors (new features)	You are at the mercy of large platform providers with long developmental roadmaps — that is, only if your feature request aligns with the needs of their other customers.	Agile updating within a system tailored to your industry means more quickly meeting changing customer needs.
Scale	Doubling the number of events can potentially double expenses; commercial providers’ business models hinder any real scaling.	Doubling the number of events will not materially increase expenses at all; Scalability is the foundation of the entire system.
Focus on Customer Value	If your large delivery platform presents you with “solutions” that don’t exactly fit your customers’ or your resellers’ needs, you’re wasting valuable staff time creating workarounds instead of focusing on customer experience and value.	Our tool allows your staff the time to focus on connecting customer value with your content.
Engage customers with course chapterization	Aside from slides, your viewers have little context to guide them through an 8-hour event. Most large platforms are squeezing 8-hour customer viewers into their 90-minute delivery model.	Customers watch a 4- or 8-hour event with context and a constantly accessible menu to inform what topics will be covered and when; this is delivery of an 8-hour event that truly understands and caters to the real-life experiential needs of these particular customers.
Engage customers with interactive polling	Off-the-shelf polling available from large, third party providers can be extremely limited.	More interactive polling is available, the results of which can be seen by attendees in real time, even when polls are offered to viewers of pre-recorded events.
Further establish your branding	Your customers are sometimes required to pass through third-party branding for emails, course urls, etc.	It is possible for the entire experience — from sales, to purchase, to fulfillment, to delivery, to follow-up —to utilize your domain and your branding.
Streamline your processes (one video; multi-use)	Frequently, a commercial platform requires you to develop separate internal processes to provision several uses of a single taping. Multiple uploads to multiple locations of the same video are sometimes necessary to accommodate different needs.	This system allows you to provision a synchronous webcast, an archived on-demand experience, and, potentially nano courses with the same video asset; very little administrative work is necessary.
Reduce course moderation expense	Each event is a unique, isolated entity, requiring each question-answering expert to log into individual webcasts.	This holistic approach aggregates all webcast audience questions to a single location, making it possible to double (or triple) up your content experts tasked with responding to audience questions.
Better serve your B2B customers	Large commercial platforms lack the ability to easily bulk sell to organizations (firms, firm associations); they are more adept at 1:1 sales.	Special B2B needs are automatically addressed in the application, automatically segmenting viewers affiliated with a B2B (or other) partner and can treat those customers differently (eg: allowing firm administrators to sign up multiple customers; providing unique usage reports by firm or other partners; etc.).
Offer your customers more creative ways to consume content	Large, commercial platforms are frequently events based. This limits the way your titles can be packaged and sold.	With sellable products tied to title instead of event, you gain significant flexibility to create customized subscriptions and course collections.
Create more value for your resellers	There is no platform-specific value to those who resell their content to third parties, with the exception of maybe a small logo in the corner.	Customers of your reselling partners are given their own experience-infused branding during your streamed content. This includes entire-page color scheme, background image, logo and customized menu items.
Gain access to more reliable/actionable predictive analytics (based on content)	Large, commercial platforms are primarily designed for shorter events and do not provide tools for understanding customer engagement on a detailed level.	This method gives you the tools to measure audience engagement in as small as ten minute segments — an unparalleled level of precision
Gain more reliable/actionable predictive analytics (based on audience participation)	With most platforms, audience questions and answers begin and end in each isolated event. The same questions are asked over and over, as each showing of a course is isolated from other showings of the same course.	Our tool allows you to aggregate audience questions and answers across ALL titles and events.
Make even minor aesthetic updates easily	With many platforms, templates must be created for each type of course and each entity you wish to reach.	Changes to customer aesthetic experience are database driven as well. Changes to all customer-facing assets (or to a single one) can change with a few keystrokes.
Enhance customer value (mobile)	While an increasing number of commercial platforms are fully integrated with mobile, few can integrate without making your customers go download an app. Is yours one of them?	Our system is browser based and can run automatically on a wide variety of mobile devices; nothing additional is required of the customer to view your content over various devices.
Enhance customer value (group viewing)	Many commercial platforms have difficulty flexibly catering to group viewers seeking credit (more than one user watching via a single connection).	This approach is customer-centric, and can handle any number of co-viewers, even if they are on different payment plans. Group leaders can add group viewers at any time during the event.
Enhance customer value (viewing improvements)	An increasing number of platforms allow for variable bit rate; few provide VBR AND attendance check reporting for your users.	Variable bit rate and real-time, customer-facing attendance check reporting will eliminate a vast majority of your tech support requests.
More flexibility (video delivery)	With some systems, discovering an issue (such as an incorrect video) requires hours to address and can even result in last-minute cancellations.	This delivery system is hyper-flexible. By connecting web pages to video media IDs (instead of uploading videos into rooms), the very architecture of the system itself prevents this issue.
More flexibility (satisfying multiple, differing customers simultaneously)	Would you like to run a single event to be seen by customers requiring attendance checks as well as other customers who don’t want them (say, internationally)? You need to create two webcast rooms and two separate pipelines.	Elements of customer experience are built into the CUSTOMER record, not the EVENT, so multiple customer experiences can be accommodated with a single video feed.